Chapter 3

CHAPTER 3: INFORMATION SYSTEM, ORGANIZATION, AND STRATEGY.

INTERACTIVE SESSION TECHNOLOGIES: STARBUCK’S

1.      Analyze Starbucks using the completive force  and value chain models

ALIGN IT WITH BUSINESS OBJECTIVE

      Starbuck has revamped its in-store technology and sought to integrate its business processes with wireless technology and the mobile digital platform.

STRENGTHEN CUSTOMER AND SUPPLIER INTINACY

      Royal customer can spend time using the free Wi-Fi wireless networks offered in each store.

PRODUCT DIFFERENTATION

      Starbucks pursued a more aggressive product differentiation strategy, intended to emphasize the high quality of its beverages and efficient and helpful customer service.

      Starbucks also focused on becoming “lean” like many of its competitors eliminating inefficacy wherever possible.

VALUE CHAIN MODELS

Primary Activities

        Starbuck is the world largest specialty coffee retailer.

Support activities

       Starbucks launch Starbucks digital networks, a portal design specifically for mobile devices.

2.      What is Starbucks business strategy?

        Starbuck’s improved their business using several different strategies. For example, the company implemented a technology that allows customer to pay by using smartphone app.

3.   How much has technology helped Starbucks compete?

        Technology is the main platform for Starbucks’s to compete with others. This is because Starbucks digital networks to intimate with customer and at the same time to market their brand’s and products.